Article by Michael Brenner

  • phygital marketing

    What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

    What is phygital marketing? Nope, it’s not a typo. This is a real thing. And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping.  While mobile shopping

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  • video marketing trends

    8 Exciting Video Marketing Trends for 2022

    If you’re not already convinced that video has officially arrived as the top form of online content, it’s time to get on board. Video marketing trends are becoming increasingly important to overall marketing strategies. In 2021, 86% of businesses indicated that they were using video as a marketing tool. To boot, 93% of them say

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  • b2b content marketing strategy

    How To Build a B2B Content Marketing Strategy

    Making the initial connection with prospective customers used to be the responsibility of sales reps. Today, in a digital landscape where most users are doing their brand research online, your company’s content does much of the engagement work that once fell under your sales team. That’s why a strong B2B content marketing strategy is essential

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  • beautiful canyon to show blog marketing strategy

    How to Develop a Beautiful Blog Marketing Strategy

    Blogging may have once (in a long-ago time called the ‘90s) been a fun way for people to share their thoughts on the internet, but today it’s an essential part of doing business. Companies with a strong blog marketing strategy are more visible to their target audiences, establish better brand authority in their industries, and

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  • content marketing ROI

    How to Define and Measure the ROI of Content Marketing

    As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. Content marketing is growing too, and fast. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them

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  • How Many Words Should a Blog Post Be?

    The research is clear: In general, blogs post should be more than 1,000 words. And the longer your post, the more likely it is to rank higher in Google searches. Of course, blog articles should only be as long as they need to be. Some posts can get their message across in 300 words. And

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  • 6 Examples of Genius Brand Storytelling You Have to See

    If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing strategy. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times. Why does the story matter? It is what makes

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  • blogging roi

    The ROI of Blogging

    Blogging emerged in the 90s as a fun way for people to share their thoughts, document their lives, and build community on what was then a brand new medium — the internet. Today, blogs are used by millions of companies of all sizes to drive traffic to their websites, establish their brand expertise, and grow

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  • drive blog traffic

    8 Tips to Drive Traffic to Your Blog from Social Media

    Your target audience — no matter who it includes — is on social media. The numbers speak for themselves: The average adult in the United States is active on 7 social media accounts 70% of social media users check their accounts every day More than half of social media users use their accounts to research

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  • online forms

    10 Types of Online Forms (and How to Use Them)

    The use of online forms has been getting a bit of a bad rap lately, but truth be told, online forms are still the easiest way to collect user information and make premium content exclusive. In one way or another, every website utilizes forms, whether it’s to capture lead data, gate premium content, or to

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