What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

By on March 17th, 2022
phygital marketing

What is phygital marketing? Nope, it’s not a typo. This is a real thing. And we're gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping.  While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences.  And…

How to Build a Multichannel Digital Marketing Strategy

By on March 1st, 2022

Although marketing has never been simple, one could argue that it has never been more complex than it is today. Modern technology has revolutionized the way that businesses and consumers interact. Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven. Thanks to all of these changes, it is now necessary for…

How to Coax Gen Z Into Your Store

By on February 7th, 2022
skeptical teenager for coaxing gen z into your store

Whenever the subject turns to Gen Z and its buying habits, just about any savvy business owner or marketer is likely to tell you the same thing. If your products or services aren’t showing up on a Gen Z-er’s smartphone, you probably aren’t showing up at all, at least as far as they are concerned. Accordingly, if you aren’t driving your marketing team crazy with the two-word mantra “mobile first,”…

How POS Systems Can Enhance Your Small Business’s Marketing

By on January 31st, 2022

Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system. Your POS system is actually not as unorthodox a marketing tool as it might first seem. Many small businesses have experimented with their POS system and marketing endeavors to…

The New Focus on Retention Marketing

By on December 15th, 2021
retention content marketing

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. I see companies making this mistake time and time again. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their…

Marketing in the Age of Disruption

By on December 8th, 2021
marketing in the age of disruption

What does marketing even mean right now? A question many businesses are asking. The world is in a place of dramatic change. So, what's the answer to marketing in the age of disruption? Marketing isn't a function. It isn't a department, either. It's a process, a voice, and a conversation. In this post, I'll take you through the detail of my latest keynote on marketing in the age of disruption…

3 Marketing Strategies That Brands Need to Reinforce in 2022

By on December 8th, 2021
marketing strategies

2022 is right around the corner. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion. There are no patterns of behavior, and they are completely unpredictable. This makes it almost impossible for B2B and tech companies to reach this…

6 Key Stats That Point to the Future of Marketing

By on December 6th, 2021
future of marketing stats

What better time than the end of a year to look toward the future? Throughout 2020 and 2021 the pandemic has brought countless challenges. But it’s also created tons of opportunities, led to awesome innovations, accelerated technology trends, and led to a total transformation of the way brands and customers interact. The future of marketing may be unpredictable, but one thing’s for sure: it won’t be boring. You don’t want…

21 Marketing Trends You Need to Know For 2022

By on November 16th, 2021

The end of the year is a great time to look at digital marketing trends we’ll likely see in 2022. I’ve already touched on how we can expect marketing to evolve strategically. In this article, I’ll be looking in more detail at specific trends to look out for. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long…

How To Reach Your Target Audience Through Text Message Marketing

By on November 10th, 2021
text message marketing strategies

Your business has a powerful marketing tool at its disposal. And there’s a good chance you’re not using it. Or at least not using it as well as you should. That tool is text message marketing, also known as SMS marketing. According to Grandview Research, the SMS marketing industry is booming. Grandview projects annualized growth in SMS spending above 20% through 2025. Your competitors are waking up to the power…