Article by Guest Author

  • How POS Systems Can Enhance Your Small Business’s Marketing

    Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system. Your POS system is actually not as unorthodox a marketing tool as it might

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  • increase sales employee retention

    Top Tips to Increase Sales & Employee Retention

    The best way to increase sales performance and retain successful employees for the long run is to help those employees develop their skills. When salespeople are experiencing significant success (and receiving a whopping commission as a result), they’re not going to scroll LinkedIn looking for new offers. However, if you Google search “How to Improve

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  • traffic sources

    Check Out These 10 Underutilized Traffic Sources

    As a startup marketer, what channels do you exploit in order to increase traffic to your site? In my experience, most marketers focus on organic and paid search, as well as social media and email marketing … sound familiar? If it does, that’s fine – these are all really important channels. Any marketer – startup

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  • marketing strategies

    3 Marketing Strategies That Brands Need to Reinforce in 2022

    2022 is right around the corner. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion. There are no patterns of behavior, and they are

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  • Online Events: How to Stay Organized from Beginning to End

    A dynamic digital content strategy is essential to helping your business stand out and attract an audience. However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Fortunately, as the expectations grow, user-friendly event technology has grown along with it. Online events need

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  • Creativity Hacks: 9 Ways to Find Inspiration

    We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Whether you’re focus is more in design or writing or both, ideas on demand are tough. Boxes are everywhere. Same with foxes. Want to be more creative? Think like

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  • three ways to map content to the buyer journey

    3 Ways to Map Content to The Buyer Journey

    A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. I do understand though. This type of content analysis isn’t easy. It’s not something you

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  • 4 Essential Graphic Design Trends You Need To Know

    Keeping up with what is popular in the graphic design world can almost feel like a full-time job. I mean every day there are thousands of amazing graphics published across the world. However, once you look at enough of those examples you start to see some patterns and tendencies. But you don’t have time for that.

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  • 3 Marketing Tips to Raise Virtual Member Engagement

    3 Marketing Tips to Raise Virtual Member Engagement

    With the global pandemic shifting the way groups of people meet, connect, and communicate, many association professionals feel as if they’re fighting an uphill battle just to keep their members engaged. After all, there’s no novelty left in hosting meet-ups on Zoom or Microsoft Teams, with many members already struggling with digital burnout in a

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  • 4 Best Practices for Association Web Design

    What can you do in seven seconds? You might be able to shuffle a deck of cards, text a friend a birthday message, or chew and swallow your favorite fun-sized candy bar. The point is, that’s not a lot of time. And seven seconds is all the time you have to grab your website visitors’

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