What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

By on March 17th, 2022
phygital marketing

What is phygital marketing? Nope, it’s not a typo. This is a real thing. And we're gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping.  While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences.  And…

Lead Quantity vs Lead Quality: Achieving a Balance

By on March 16th, 2022
lead quantity vs lead quality

Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. The idea is that the more leads you have, the higher the chance that some of them convert into actual sales. The more the merrier, right? Well…

8 Exciting Video Marketing Trends for 2022

By on March 15th, 2022
video marketing trends

If you're not already convinced that video has officially arrived as the top form of online content, it’s time to get on board. Video marketing trends are becoming increasingly important to overall marketing strategies. In 2021, 86% of businesses indicated that they were using video as a marketing tool. To boot, 93% of them say it’s a critical part of their strategy. Image Source Businesses aren’t just guessing, either. They’re…

How To Build a B2B Content Marketing Strategy

By on March 15th, 2022
b2b content marketing strategy

Making the initial connection with prospective customers used to be the responsibility of sales reps. Today, in a digital landscape where most users are doing their brand research online, your company’s content does much of the engagement work that once fell under your sales team. That’s why a strong B2B content marketing strategy is essential for B2B business growth. In this article, we’ll cover the steps to building a B2B…

How to Develop a Beautiful Blog Marketing Strategy

By on March 14th, 2022
beautiful canyon to show blog marketing strategy

Blogging may have once (in a long-ago time called the ‘90s) been a fun way for people to share their thoughts on the internet, but today it’s an essential part of doing business. Companies with a strong blog marketing strategy are more visible to their target audiences, establish better brand authority in their industries, and ultimately earn more revenue. That’s right — companies with blogs make more money by earning…

How to Define and Measure the ROI of Content Marketing

By on March 14th, 2022
content marketing ROI

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. Content marketing is growing too, and fast. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether or not they measure it? After all, what's the ultimate goal of…

4 Resources to Learn About Brand Awareness And Effective Marketing

By on March 14th, 2022
4 hands to show Resources to Learn About Brand Awareness And Effective Marketing

Does corporate success drive more recognition of your brand? In today’s digital world, the answer might not be so clear-cut. Certainly, your product or service can help boost brand awareness and branding power. Yet you also need to put resources into introducing your brand to consumers to grab their attention—and encourage them to purchase. In other words, you need to concentrate some of your marketing efforts on pure brand awareness.…

How Many Words Should a Blog Post Be?

By on March 9th, 2022

The research is clear: In general, blogs post should be more than 1,000 words. And the longer your post, the more likely it is to rank higher in Google searches. Of course, blog articles should only be as long as they need to be. Some posts can get their message across in 300 words. And many people argue that no one is reading anything online that takes more than a…

6 Examples of Genius Brand Storytelling You Have to See

By on March 8th, 2022

If you haven't figured out how to tell your brand's story well, you’re missing out on the huge revenue-boosting potential of your content marketing strategy. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times. Why does the story matter? It is what makes your brand significant. It’s the inspiring copy, the well-thought-out Instagram posts and website design, and…

The ROI of Blogging

By on March 8th, 2022
blogging roi

Blogging emerged in the 90s as a fun way for people to share their thoughts, document their lives, and build community on what was then a brand new medium — the internet. Today, blogs are used by millions of companies of all sizes to drive traffic to their websites, establish their brand expertise, and grow their revenue. The blog ROI your company earns can make a serious impact on your…

8 Tips to Drive Traffic to Your Blog from Social Media

By on March 7th, 2022
drive blog traffic

Your target audience — no matter who it includes — is on social media. The numbers speak for themselves: The average adult in the United States is active on 7 social media accounts 70% of social media users check their accounts every day More than half of social media users use their accounts to research products 90% of people buy from brands they follow on social media If you’re not…

10 Types of Online Forms (and How to Use Them)

By on March 3rd, 2022
online forms

The use of online forms has been getting a bit of a bad rap lately, but truth be told, online forms are still the easiest way to collect user information and make premium content exclusive. In one way or another, every website utilizes forms, whether it’s to capture lead data, gate premium content, or to facilitate event registration. The reason form design is so important is because it can make…

3 Simple Steps to Building a LinkedIn Strategy for Employee Advocacy

By on March 3rd, 2022

Without brand awareness, you have no leads. Without leads, your company will struggle to grow. Getting your name out there and building your reputation are multifaceted problems with a wide variety of solutions. ONE of those solutions is publishing consistent, strategy-driven content to your website. That’s what we do for ourselves and our clients. But what if we told you that you could activate a company-wide strategy without tapping into…

How to Build a Content Marketing Manager Job Description

By on March 2nd, 2022

The role of content marketing manager barely existed ten years ago, but today it’s one of the fastest-growing roles in marketing and one that companies in every industry and size are looking to hire. The thing is, it can look pretty different depending on the company. That’s why content marketing manager job descriptions are so important. Research by Indeed found that more than half of all job seekers said job…

How to Build a Multichannel Digital Marketing Strategy

By on March 1st, 2022

Although marketing has never been simple, one could argue that it has never been more complex than it is today. Modern technology has revolutionized the way that businesses and consumers interact. Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven. Thanks to all of these changes, it is now necessary for…

My Prediction for The State of Content Marketing 2022

By on March 1st, 2022

Every year, Semruush releases their state of content marketing report. After downloading a copy, I am happy to report that the state of content marketing is strong. One proof point: 47% of companies plan to grow their content teams in 2022. And the main takeaway is one that serves as the foundation for our own firm’s existence: According to the report, the solution to an effective content marketing program lies…

9 Reasons Why People Read Blog Posts

By on February 28th, 2022

There’s been a fair amount of worry recently that blogging is on its way out. Even blogging guru brand HubSpot found in their research that 40% of people reported not reading blogs at all. Yikes! Does that mean we’re losing the central component of our content marketing strategies? Is blogging going to be dead? Let me put your mind at ease: no — blogging isn’t going anywhere. At least not…

The Top Marketing Automation Software for B2B Companies

By on February 28th, 2022

Marketing automation simplifies lead generation, customer relationship building, and driving conversions. It’s the cornerstone of any lean and efficient marketing department, freeing up teams’ time and resources from repetitive tasks that are necessary for campaign success. By utilizing marketing automation software for B2B companies, you can improve customer experiences with personalized content and target your product or service promotions to customers with various needs. Ready to automate your marketing department?…

7 Tips for Better LinkedIn Leads

By on February 23rd, 2022

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. With over 810 million active members, other social platforms are incomparable when it comes to professional networking. LinkedIn offers a number of marketing tools that you can use to…

How to Effectively Automate Content Marketing

By on February 22nd, 2022

One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with content marketing doesn’t have to be a manual process or done by you and your team. Maybe when we use the…